Overview of metadata types in Workfront Library
When setting up the metadata taxonomy in Workfront Library, it’s important to understand the types of metadata fields and what information is required when setting them up.
Workfront Library offers four types of metadata fields:
- EXIF (Exchangeable Image File)
- XMP (Extensible Metadata Platform)
After you determine your organization’s metadata strategy, you can configure the metadata fields to prompt users for exact and relevant information on each digital asset they upload to Workfront Library.
Let’s take a look at each metadata type and what information you’ll need to fill in.
Create metadata fields specific to your organization’s needs and workflows, such as a campaign name, location, or department.
- Name — This is the name that everyone will see for the metadata field.
- Field type — Indicate if the field should be a date field, multi-select field, single-select field, or text field.
- Values — If you select the multi-select or single-select field type, you’ll need to enter values for the picklist options.
Example: You need a field to track which catalog the image appeared in. So you create a multi-select field with these options: Winter, Spring, Summer, Fall, Pre-Holiday, Holiday, Post-Holiday, Summer Sale, Annual Clearance. You choose the multi-select field because an image may be used in multiple catalogs.
These four preconfigured fields capture the most common attributes of digital content — file extension, size, modified date, created date. These fields are automatically populated when a file is uploaded to Workfront Library.
- Name — Select one of the options from the dropdown list: file extension, size, modified date, or created date.
Example: Your team needs to know what type of file each digital asset is at a glance, without having to download the content from Workfront Library. Including the “file extension” attribute field ensures that information is easy to view.
Metadata generated by the creation device or application and embedded in the file, such as a camera, cell phone, or word processing program. Examples include camera settings, date/time of creation, etc.
With EXIF fields, Library will display the information on the asset. But you won’t be able to edit the fields.
- EXIF Field — The dropdown list contains available EXIF fields. Start typing the name of the field and select it from the options that pop up. Or click into the field to scroll through the complete.
- Custom Label — This is the name that everyone will see for this metadata field. It can be the same as the EXIF field, or it can be personalized for your organization’s workflow and needs.
Example: The team needs to view the copyright information on images. So you select “Copyright” from the EXIF field dropdown. But your teams normally call this the “CR,” so you rename the field label to match.
Most common type of metadata, XMP is an industry standard. Embeddable metadata entered when content is uploaded to Workfront Library. Examples of XMP data include photographer, caption, author, etc.
- XMP Field — The dropdown list contains available XMP fields. Start typing the name of the field and select it from the options that pop up. Or click into the field to scroll through the complete.
- Field Type — Indicate if the field should be a data field, multi-select field, single-select field, or text field.
- Custom Label — This is the name that everyone will see for this field. It can be the same as the XMP field name, or it can be customized for your organization’s workflow and needs.
Example: When you include images in a layout, you need to make sure the right photographer gets included in the credits. Your photographers always fill out the Photographer field in Photoshop, and you want this visible in Workfront Library. So you select the art:Photographer field, then make it a text field so it auto-populates with the information from the asset. The creative teams refer to this as the “photog” field, so the customer label is simply Photog.
Learn more about metadata and keywords
Introduction to Workfront Library taxonomy: Metadata and keywords Metadata and keywords are key to successful searching in Workfront Library. Learn the basics of these two pieces of taxonomy.
Develop a keyword strategy for Workfront Library Develop a strategy to ensure consistent, established keywords across all of your digital content.
Develop a metadata strategy for Workfront Library Structured and consistent metadata is the foundation for building a digital content hub that is highly searchable.
Add metadata fields for Workfront Library Learn how to set up metadata fields to effectively capture key asset information for your organization.
Set up keywords in Workfront Library Configure and maintain a keyword list to reduce inconsistencies in asset data and make searching more accurate.